Founders’ Story

We want to give meaningful work a chance. We want to help passionate creators and entrepreneurs understand how they can “play the game” without “selling out.”

Eliana and Cristobal Rodarte come from the world of grass-roots entertainment and marketing. Their collective experiences, failures, and successes led them to discover a very simple, highly-detrimental, common denominator to be that virtually none of their clients, colleagues, and competitors had any recursive system to improve their brand strategies—often making them falsely reliant on third party marketing companies and service providers to aid their venture’s growth. They also noticed competing marketing agencies and freelance contractors are either not able to provide systems that set up their clients to be self-sufficient, or are not offering it to them. These insights led them to realize that there wasn’t a simple, recursive, one-size-fits-all solution for developing a brand strategy for each unique venture. As a response, Eliana and Cristobal developed the XPLOYT Pathfinder & Recursor, a two-part brand strategy system that enables self-sufficiency. They provide this brand strategy system to their clientele of not only businesses and corporations, but artists and creators at all levels.